I wanted to share some of these tips here with you because very few companies know what SEO is, what are the basic optimization techniques and why it is essential to use them.
What is SEO?
First, before you start, what is SEO? Search Engine Optimization is actually a set of techniques that can optimize the natural or organic position of a website on search engines. The objective here is to position or index the site in the search engines according to certain keywords corresponding to the main themes of the site in question. For example, for the Hawaii Tourist Board, it would be a good positioning on keywords such as “Hawaii tourism”, “Hawaii trip”, “Hawaii vacation”, etc. as well as a multitude of variants and derivatives of these keywords directly related to the content of the site. By natural or organic referencing, we mean the search results that are displayed naturally by the search engine after a request and not the sponsored links which is located most of the time at the top or on the right of the screen.
How to use SEO techniques can help your business perform better? Now that you know what search engine optimization (SEO) is all about, it’s important to know how these optimization techniques can help your business perform better according to your business goals. Indeed, what are the benefits of investing in SEO services for your business?
How to use SEO techniques can help your business perform better?
What are the benefits of investing in SEO for your business? Knowing that 74% of Internet users use a search engine to find their products and services, we understand why the use of SEO techniques can help you generate leads and sales on your site or simply increase your notoriety or your brand image. According to a recent study, 70% of Internet users would only consult the first page of search results. This percentage drops to 17% for the 2nd page of results, to 7% for the first 3 pages and only 8% for 3 pages and more. We now see the importance for our site to position itself in the first page of results on search engines for certain strategic keywords that we will have previously determined by an analysis of our site and those of the competitors.
5 SEO tips to optimize your search engine positioning
Now let’s take a look at the 5 SEO tips that help you better index your site in the search engines. Far from being a comprehensive guide (SEO is a fairly complex and evolving discipline), these 5 techniques can help you make a few small changes to your site so that it is better positioned in the engines. Do not aim the first page of results with these techniques, because SEO techniques take time to bear fruit and these techniques are only a tiny part of what is possible to do in terms of SEO. Engaging an SEO expert can be a very effective and cost-effective solution for any company that wants to position itself. Moreover, according to the firm eMarketer, marketing managers in the United States expect to spend 19.3% of their budget by SEO search engine, while this percentage should increase to 22.8% in 2011. Here are the 5 SEO techniques at the level of the structure of your website:
1. Structure your URLs correctly
Our first tip out of our 5 SEO Tips is that it is important to structure the URLs of your site so that the search engine robots index them more quickly and easily. Indeed, if you have 3 main sections in your site: Explore, Learn and Plan, it is important that the URL for each of the pages in these sub-categories is well structured in following these categories. For example, www.yourbusiness.com, its URL should be structured to reflect this categorization. A good example of a URL would be http://www.yourbusiness.com/shop/product-rentals/powerful-tools and not http://www.yourbusiness.com/powerful-tools
2. Rewrite your URLs
An error too often made in some website is to see URLs written this way: http://www.yourbusiness.com/1136_en?900_%76.html. This writing does not favor the indexing of your pages in the search engines. It’s better to write your URLs by using your page’s title or very specific and relevant keywords to the very content of your page such as: http://www.yourbusiness.com/services/plumbing/kitchen. So, we understand that this is a page about kitchen plumbing services and search engines will index your pages more easily. You can use a Mod_rewrite module to optimize the writing of your URLs easily or if you use a CMS (WordPress, Joomla, Drupal etc.), you can just look in settings/permalink to change the url of the pages from numbers/dates to page names/categories or such.
3. Add content and update your site frequently
Another easy way to improve the indexing of your pages is to update your site frequently. The more often your site is updated, the more search engines will tend to index it to a higher level. In fact, search engines value new content more than content that has not been changed in a long time, so you’ll benefit from updating your site frequently. Having a business blog is a good way to ensure you have recent and frequently updated content for indexing your site. User feedback and frequently written posts provide new content for search engines (provided you maintain your blog of course and add content!).
4. Avoid duplication of content
Another SEO technique to follow is to avoid duplicating your content. Indeed, search engines penalize sites that have duplicated content and do not yet know the difference between the original content and the duplicated content. It is therefore important to ensure that your content is not fully included elsewhere on the web or that you do not have 2 identical pages (for example, on your old domain and your new domain name). The CopyScape site can help you find duplicate content for your website.
5. Make sure you have quality links pointing to your site
A common belief about SEO is that the important thing for a website is to have the greatest number of links pointing to our site in order to be well indexed by the search engines. Know that this is wrong. The important thing is not the amount of links pointing to your site, but the quality of these links. By quality, we mean a number of factors including the age of the domain name, the credibility of the site in the search engines, its page rank, etc. In short, be sure to make links partnerships with quality sites that are credible to search engines and not simply aim for the amount of links. In short, this is only a preview of SEO techniques.
To learn more, you can search on Google for info and tips to optimize your site for search engines. On your side, are you currently investing in SEO services? If no, are you thinking of investing a portion of your marketing budget soon? Leave your comments and questions below