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SEO Nerds https://seonerds.ca Affordable SEO Toronto Fri, 27 Mar 2020 13:08:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://seonerds.ca/wp-content/uploads/2018/06/cropped-seo-nerds-icon-1-32x32.pngSEO Nerdshttps://seonerds.ca 32 32 16 SEO Benefits For Your Businesshttps://seonerds.ca/16-seo-benefits-for-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=16-seo-benefits-for-your-business https://seonerds.ca/16-seo-benefits-for-your-business/#respond Fri, 27 Mar 2020 13:04:51 +0000 https://seonerds.ca/?p=5687 Everything in this list of SEO Benefits makes sense of WHY you should use SEO to boost your business sales and traffic. It’s simple enough: every business should work or hire a company to build a strong organic presence. SEO just works better than most digital marketing strategies due to the direct search intent of […]

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Everything in this list of SEO Benefits makes sense of WHY you should use SEO to boost your business sales and traffic.

It’s simple enough: every business should work or hire a company to build a strong organic presence. SEO just works better than most digital marketing strategies due to the direct search intent of the customer.

Learn from this article and optimize your content or hire Search Engine Optimization Specialists to do it for you and grow your business, fast.

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You are losing money every day your website is not optimized in the search engines.

Here’s why:

1. People search for YOUR products or services online

With billions of people online, you’re sure to be found if you optimize your content for specific keywords. The early strategy would be to keep it simple and not try to rank for massively competitive keywords and get smaller traffic wins. Per example: “home made chocolate downtown Toronto” might only get 10 searches a month, but these 10 people could come on your site and buy from you, not your competition.

2. Quality Traffic is where it’s at
People are actively looking for what they search for, not aimlessly browsing. If you go online, fire up the good ol’ Google and type in: buy dress shoes near me – you’re clearly looking to buy and not just browsing for cute cat pics. The person who ranks on top will get the click and potentially the sale

3. SEO traffic converts more

Most websites analytics show that their organic traffic is the one with the highest conversion rate, as mentioned above… it’s all about the search intent. Rank for the right keywords and people will come and convert.

4. Increase your sales and leads with SEO

SEO just works for lead generation. If your website is optimized for leads, people will land on it and contact you because they were searching for something that has the intent to book/call/consult etc.

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 5. SEO will lower your cost per acquisition (CPA)

The costs remain relatively low for SEO compared to paid ads. Yes, you do need to hire an SEO Company, but thinking on the long run, the amount of money you would spend on ads to get the same clients, you’re saving a ton of money with well done SEO campaigns.

6. There’s no paid advertising in SEO

SEO does not rely on paying per click, which can be incredibly expensive for starting companies looking to make a living. SEO might take a bit of time to kick in, but it will bring you a constant flow of leads and traffic without having to pay for ads on Google Ads or Social Media per example.

7. SEO is about long term plans and strategy implementation

We’ve seen it happen time and time again, where people want to launch and have success right away and wonder why their business fail due to a lack of traffic and sales. SEO takes care of that, it brings constant flow of traffic and leads for years if done right. We have sites that rank for high converting keywords that never drop in ranking since 2017-18.

8. SEO helps the purchasing process become easy

Because SEO helps people trust your brand, people see your website on top of Google and just feel safer and more inclined into making decisions to purchase products or services from you/your brand.

9. SEO increases business reach and brand recognition/awareness

Outside of the “it helps conversions”, SEO will also help your brand become bigger… Brand recognition is essential, and SEO does just that by being everywhere dominating in search results. There’s now a lot you can do with SERP rankings to stand out with emojis, featured images and frequently asked questions.

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10. SEO boosts Social Media Traffic

While SEO is usually meant to be from Google to website, it also helps gaining exposure and followers due to people coming from Google on your site then visiting your social media to learn more about your company.

11. SEO gets a lot more clicks than PPC does (Google Paid Ads)

SEO will dominate the amount of clicks Pay-Per-Clicks provides because research has shown that a lot of people, especially the visitors under 40 will know how to avoid paid ads feeling that they are misleading. Example: you search for Buy Nike Shoes and the top results are from Adidas paying for competition keyword phrases…

12. SEO can increase your website score

A real benefit is that your domain will get stronger and stronger as you grow through SEO and organic results increase. People tend to like and share, your website and you get backlinks from other companies seeing your content is relevant, especially if you make very informative posts (Hey, kinda like this one!)

13. SEO will help you get foot traffic (Offline Customers)

People always make research before buying now, either with reviews or at least on Google Search or Google Maps. If your site ranks above the competition, you are way more likely to get people coming in after finding your products, services and address on the web.

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14. SEO is is a better investment and has a higher return than paid advertising

Considering that the average cost per click is around $2.40 for all industries and way way higher for specific products and services (life insurance per example would be around $29 USD per click). It’s an absolute no brainer that SEO is a winner in this case.

Yes, you’ll have to work hard or hire people for months to rank for highly competitive keywords, but then you’ll rank for keywords that bring in strong converting leads without the cost per click. Winner in our book!

15. SEO gives the edge small businesses might need over big corporations

Huge companies have infinite budget for advertising, therefore they usually don’t focus on SEO and go straight to PPC Google Adwords. You can leverage this by ranking for specific keywords that will make you take a chunk out of their traffic through organic results.

16. SEO will make you get rank for services you didn’t know you could.

The benefits of SEO and content strategy is that you’ll be able to rank for keywords you might not have thought about. You’ll be blogging for months and then look at your website rankings to find out you’ve started ranking for keywords you haven’t been working toward.

The next phase will be to create new pages and optimize them for such keywords and cross reference them to grow faster in the rankings.

Keep in mind that SEO should be one of your main marketing strategy. There’s only upsides to grow your organic reach which have been listed above in quite a bit of details. Learn from blog articles, SEO Youtube videos and more. There’s always new changes in the field and you can adapt your strategy to it.

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How SEO, SEM and SMM Fit into Your Digital Marketing Strategyhttps://seonerds.ca/seo-sem-smm-digital-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=seo-sem-smm-digital-marketing-strategy https://seonerds.ca/seo-sem-smm-digital-marketing-strategy/#respond Wed, 05 Dec 2018 16:20:10 +0000 https://seonerds.ca/?p=5605 If you want to sell or advertise your offer and products on the Internet, you may not know it, but you will probably implement a digital marketing strategy. What is the digital marketing strategy of a company? Basically the life of a company on the internet could be summarized in a few different points which […]

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If you want to sell or advertise your offer and products on the Internet, you may not know it, but you will probably implement a digital marketing strategy.

What is the digital marketing strategy of a company?

Basically the life of a company on the internet could be summarized in a few different points which are listed below:

  • Your site
  • Your social networks
  • Your net-linking relationships
  • Your presence on search engines (by words, media, videos)

As we all know, money is only spent once. When you’ve determined the amount you want to spend on your digital marketing strategy, you’ll need to spread it among these different elements to make it work. A strategy that succeeds will give you a great ROI (return on investment), one that doesn’t will leave you in the red. You will want to constantly adapt your efforts to put more money where the return is the highest, also referred to as “scaling”. An example would be that if you have $1000 budget a month and you make $3000 in profit every time you invest that thousand dollars you might as well invest $2000 next month and see that profit double and adapt your investments in the platform that performs the best.

Your site alone, without a digital marketing strategy will only be an extension of your business card. You will then have to rely on brand awareness and good old-fashioned word of mouth to make it known. If you want to attract prospects who do not know you yet you must invest in other tools, it is as simple as that. Put some money in advertising your brand through social media and you’ll see how many people your ads have reached.

What is SEO, SEM and SMM and How They Fit into your Digital Marketing Strategy?

How SEO, SEM and SMM Fit into Your Digital Marketing Strategy

Let’s review each available option out there in order for you to make the best decision on where you should invest your time and money.

Why invest in Search Engine Marketing?

SEM (Search Engine Marketing) also known as paid search is advertising on the internet. Several actors offer paid advertising opportunities. Two primary broad categories are:

  • Search engines (Google, Bing, Yahoo, etc.)
  • Social networks (LinkedIn, Facebook, Instagram, etc.)

Succeeding in your SEM (Search Engine Marketing) campaigns means designing powerful ads, choosing the right media and controlling your budget according to the ROI you can expect.

If you choose search engine advertising, you will probably opt for Google Ads or Bing Ads, the latter having much less reach due to the massive dominance of Google in the search engine market. Unlike traditional media types such as television, radio or press, online your advertising will appear only to the target audience who has typed a corresponding request to the keywords on which you will be positioned for.

If you opt for re-marketing, people will only see your ad if they’ve recently visited your site or a particular product listing. You could possibly use it as a quick reminder to someone that visited your website using a visual or search engine listing ad.

The advantage of SEM (Search Engine Marketing) is that you only pay for the click and you can control your budget. However this option can get costly, if you don’t set the right limit and your visitors do not convert, you might see that your budget of say 30$ a day is quickly spent but no one takes actions on your website. There’s a lot of variables to take in consideration when doing SEM, especially cost per click “CPC” and click through rate “CTR” which will define how much and how well campaigns perform. From that point, you can see that let’s say 10% of people visited your site from those ads and 10% of these ended up buying/subscribing. Make the math and you end up converting at 1%. You then calculate the cost of your ads, and if the cost is lower than the conversion value (profit per sale or lead etc) – you go back to the scaling mentioned above. Adapting your ads to the market and how people interact with your business is crucial.

We know that the SEM is also a good option when just launching your website as organic rankings take time to grow thus you can pay to be on top and in front of customers while “waiting” for your search engine optimization to kick in.

What is SEO (Search Engine Optimization) and is it Really Free?

SEO is enhancing your site and your content to improve your positioning on search engines.

The first organic position is not for sale, it is attributed to the site that offers the best experience to the user according to the criteria of the search engine’s algorithm.

The only way to influence this result is to perfect the user experience (UX) on your site, offering optimized quality content and improving your credibility through net-linking.

If it’s not in your skills, you can use an SEO company like SEO Nerds to do this for you. If you master the subject, it will still take you time and time is money!

Depending on the sector and its competitive level, it can take about 4 months to appear in the first page results on the specific keywords that were targeted. If you want to go faster then as mentioned above, paid search may be a good alternative. The balance between SEO and SEM is the key to the digital marketing strategy of your company.

What is SMM (Social Media Marketing)?

Social Media Marketing builds a community that can commit to your brand and content. There are areas in which impact is important, but others where it is harder to engage your real targets. The risk is to gather people who will never buy your products. That’s why many brands rely on Social Media influencers because they know the makeup of their community.

The SMM strategy can also have a real impact on the SEO of your site. It’s a way to share your content and increase traffic to your site but it’s also a way to let search engines know that you own a certain domain/brand thus giving you more “SEO juice”. Some brands make the choice to be on networks like Instagram to make themselves known even before launching their website.

To achieve the right mix, the best solution is to start by understand what would work for your target audience and determining the budget that you want to allocate to SEO, SEM and SMM as part of your digital marketing strategy. Do not hesitate to get advice!

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How to have a successful social media marketing strategy.https://seonerds.ca/how-to-have-a-successful-social-media-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-have-a-successful-social-media-marketing-strategy https://seonerds.ca/how-to-have-a-successful-social-media-marketing-strategy/#comments Thu, 25 Oct 2018 17:39:07 +0000 https://seonerds.ca/?p=5586 The perfect successful social media marketing strategy doesn’t exist, but… The MOST strategy, what is it? Like many people, chances are you’ll be interacting on social networks, at least in your personal life. But what about your business, does it have the best social media marketing strategy? Do you ever have to post information yourself on […]

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The perfect successful social media marketing strategy doesn’t exist, but…

The MOST strategy, what is it? Like many people, chances are you’ll be interacting on social networks, at least in your personal life. But what about your business, does it have the best social media marketing strategy? Do you ever have to post information yourself on the social networks of your agency? To ensure its good e-communication? Before embarking on this path, you must know that there are certain rules to respect and that there are keys to succeed on social networks.

Community managers are people in an agency responsible for communicating via social networks to provide the best social media marketing strategy. They help to create and manage a community (more or less) around the company. For this, they use social networks such as Instagram, Twitter, Facebook, Linkedin, Google+, Youtube… Each of its social networks have their own features and their type of user. You will not, for example, post the same things on Twitter, as on Linkedin which is a professional network. But still it is necessary to know how to use all these different networks to ensure a good e-communication.

social media marketing strategy.

The 4 stages of MOST

MOST is a mnemonic to remember the 4 important steps to succeed on any social network.

  • Mission, the long-term vision, where your communication intends to go
  • Objective, the key goal that will help you carry out your mission
  • Strategy, the plan you will follow to move forward and reach your goals
  • Tactical, the tools used to implement your strategy

1. The Mission

First you need to determine what you are there for and what is you social media marketing strategy. What are you doing on this network? Who will be your actors on these social networks, who do you mainly want to target? Is your main target or ideal client on this network? Are your competitors and partners active? Then determine what these people are doing on these social networks. If they prefer to post things by themselves, if they share them, if they rather express their opinion or if they try to sell their skills.

Primarily, define whether they are active there or not. All this will allow you to understand the environment of the network on which you have registered and will help you to better use it. You will be able to target your actions according to what your target is doing on this network and you are inspired by what works or does not work on the pages of your competitors.

2. The Objective

In any project, it is essential to always have clear objectives in mind from the beginning. They allow you to stay on track and not scatter. So after analyzing the market, you need to determine what your ultimate goal is on this social network. Some examples of objectives that you can set according to your activity:

  • improve and develop your brand image
  • encourage people to sign up for one of your events
  • make sales
  • and many others

To define its objectives, it is wise to use the SMART method. It allows to reflect and validate the character of each objective. A goal must be:

  • Specific; clear, simple, understandable and unambiguous
  • Measurable; that we can easily measure whether or not we have reached the goal
  • Accessible; not too ambitious
  • Realistic; verify the human and material means of the company useful to the achievement of the objective
  • Temporarily defined; give if possible a start date and an end date

Creating goals allows you to have a strategic vision of your use of social networks, to have a goal. Before you do anything, you know where to turn and how to get started.

3. The Strategy

Having to find your goal is good but still need to know what strategy to adopt to get there! For example, if you want to attract new prospects, you can choose to create a business blog. Indeed, by hosting your blog on your corporate site, this will allow you to capture new visits. All you need to do afterwards is find a way to guide the people entering your blog to the other pages of your site that describe your activity and to end up leading them to a contact form to turn them into customers.

On some social networks, you also have the opportunity to advertise, like on Facebook or Twitter. This will allow you to give a better visibility to your page.

4. Tactics

The last point of the MOST is the tactics, that is, the tools and techniques that you will use to succeed in your strategy.

So, tactics are the concrete way to reach your goal, the means and tools you will use. What types of content will you publish? What are their formats (rather videos, text, photos)? When to publish, what time and what day depending on the network and your target? At what pace? All of these questions should have answers before you start posting on social networks.

To sum up, start with a global scan of the environment on the network you want to use, then set your goals, your strategy and finally your tactics to put it in place. The MOST strategy is finally applicable to any project and can help you on several levels and not only with social networks.

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Why your business needs Internet Marketing Serviceshttps://seonerds.ca/your-business-needs-internet-marketing-services/?utm_source=rss&utm_medium=rss&utm_campaign=your-business-needs-internet-marketing-services https://seonerds.ca/your-business-needs-internet-marketing-services/#respond Thu, 05 Jul 2018 14:46:29 +0000 https://seonerds.ca/?p=5374 What are Internet Marketing Services and why do you need it to scale up your business? The team at SEO Nerds accompanies you in defining your identity and the story that bears it through Internet Marketing Services. Which digital channels are most relevant to your structure? How to adapt your editorial line to different digital […]

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What are Internet Marketing Services and why do you need it to scale up your business?

The team at SEO Nerds accompanies you in defining your identity and the story that bears it through Internet Marketing Services. Which digital channels are most relevant to your structure? How to adapt your editorial line to different digital spaces? We evaluate your current communication media in order to sustain them or modify them in line with your strategic orientations.

CONTENT STRATEGY

The content you create (editorial, videos, articles, visual graphics…) offered to your audience must help to build the DNA/IMAGE of your identity and be a reflection of what you want people to think of your business. At the heart of all our strategic and creative thinking, the definition of your content strategy is in line with your editorial line. We help you to define which types of content are the most relevant and collaborate to achieve them. SEO Nerds works with many collaborators in all areas of content creation and can advise you if you do not have the resources in-house.

SOCIAL STRATEGY MEDIA

In addition to your global digital strategy, whether you are a small business, big corporation or an association, we analyze your online reputation and elaborate your social media strategy to increase your notoriety. We put in place a strategy using the social networks most adapted to your identity. A lot of businesses won’t see the need to have a Pinterest or an Instagram page and will mostly waste time posting pictures and raising their followers count.  We can support your community management, assist you in the production of content creating positive engagement and exchange on your behalf with users that are most likely to turn into customers.

BLOG CREATION AND COPYWRITING

Make your site dynamic by publishing articles regularly and ensure your legitimacy by sharing your expertise. People tend to do business with businesses that know what they are talking about and have an online presence deeper than a simple website. As part of our digital marketing services, we offer a variety of options like the creation of blog posts, copywriting of articles relevant to your niche as well as translation (French/English).

We’re looking forward to hear from you, figure out the best strategy to build a better business foundation and grow together. Contact us anytime.

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SEO: What is Natural Referencing?https://seonerds.ca/seo-traffic-from-search-engines-natural-referencing/?utm_source=rss&utm_medium=rss&utm_campaign=seo-traffic-from-search-engines-natural-referencing https://seonerds.ca/seo-traffic-from-search-engines-natural-referencing/#respond Fri, 22 Jun 2018 03:29:52 +0000 https://seonerds.ca/?p=5291 Natural referencing, as its name suggests is the method of being found “naturally” in search engine results. Natural referencing/Search Engine Optimization applies to all types of sites. Whether you are trying to promote, sell or give information about: editorial sites (news, online magazine, information, personal sites) e-commerce sites price comparison sites classified ads sites online […]

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Natural referencing, as its name suggests is the method of being found “naturally” in search engine results.

Natural referencing/Search Engine Optimization applies to all types of sites. Whether you are trying to promote, sell or give information about:

  • editorial sites (news, online magazine, information, personal sites)
  • e-commerce sites
  • price comparison sites
  • classified ads sites
  • online gaming sites
  • digital marketing services
  • institutional sites or showcases and so forth

It’s one of the most sustainable ways to get traffic and grow your online business. As opposed to paying for clicks going through Google AdWords or Social Media outlets, you’re getting it organically by bringing fresh and relevant content on your pages.

Natural referencing must be considered as a medium / long term investment. Search traffic flows are gradual, and the evolution is generally in stages.

How to Acquire Organic Traffic Through Natural Referencing

SEO Nerds - Natural Referencing - Gaining Traffic through SEO

Depending on the type of site, the work of the SEO consultant varies. We do not work an e-commerce site in the same way as an editorial site or a community site or even an institutional site, because the objectives are different.

It is therefore necessary to work upstream to ensure that the results are up to the objectives and that the traffic coming from the users of the search engines (natural referencing) is qualified, that is to say that it will be able to generate in the end the turnover according to the business model of the site under study. It can be easy to provide a massive increase of traffic on your site but if the intent to buy or do something actionable isn’t there, that traffic is somewhat useless.

The SEO consultant’s work is divided into several phases. On an existing site, the first phase is the audit which will list all the blocking points as well as the various potential development / progression factors.

Then, on the basis of this audit, the recommendations are produced in such a way as to give clear, precise and technically and / or humanly applicable directives whose final interest is to work both on the pertinence and the internal popularity of the site. Making a keyword research of your niche in order to see what keywords to rank for, their difficulty to rank higher than the competition and  the volume of search on said keywords is important.

Finally, a backlinking campaign (acquisition of inbound links) increases the popularity of the site, which allows it to gain positions on a large number of queries in search engine results pages. Unlike years ago, backlinking doesn’t rank you up by having tons of backlinks but by having high quality links from reputable websites (domain authority).

By bringing together these different elements, the results will come in due time. It is true that for some sites, the implementation of the recommendations may represent a significant budget item, but ultimately, the development of traffic makes this investment profitable over the year.

To know more, find out a plan of action that would benefit your business, do not hesitate to contact us!

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5 SEO Tips to Optimize Your Position in Search Engineshttps://seonerds.ca/5-seo-tips-to-optimize-your-positioning-in-search-engines/?utm_source=rss&utm_medium=rss&utm_campaign=5-seo-tips-to-optimize-your-positioning-in-search-engines https://seonerds.ca/5-seo-tips-to-optimize-your-positioning-in-search-engines/#respond Thu, 21 Jun 2018 03:36:46 +0000 https://seonerds.ca/?p=5147 I wanted to share some of these tips here with you because very few companies know what SEO is, what are the basic optimization techniques and why it is essential to use them. What is SEO? First, before you start, what is SEO? Search Engine Optimization is actually a set of techniques that can optimize […]

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I wanted to share some of these tips here with you because very few companies know what SEO is, what are the basic optimization techniques and why it is essential to use them.

What is SEO?

First, before you start, what is SEO? Search Engine Optimization is actually a set of techniques that can optimize the natural or organic position of a website on search engines. The objective here is to position or index the site in the search engines according to certain keywords corresponding to the main themes of the site in question. For example, for the Hawaii Tourist Board, it would be a good positioning on keywords such as “Hawaii tourism”, “Hawaii trip”, “Hawaii vacation”, etc. as well as a multitude of variants and derivatives of these keywords directly related to the content of the site. By natural or organic referencing, we mean the search results that are displayed naturally by the search engine after a request and not the sponsored links which is located most of the time at the top or on the right of the screen.

How to use SEO techniques can help your business perform better? Now that you know what search engine optimization (SEO) is all about, it’s important to know how these optimization techniques can help your business perform better according to your business goals. Indeed, what are the benefits of investing in SEO services for your business?

How to use SEO techniques can help your business perform better?

5 SEO Tips - Business Perform Better

What are the benefits of investing in SEO for your business? Knowing that 74% of Internet users use a search engine to find their products and services, we understand why the use of SEO techniques can help you generate leads and sales on your site or simply increase your notoriety or your brand image. According to a recent study, 70% of Internet users would only consult the first page of search results. This percentage drops to 17% for the 2nd page of results, to 7% for the first 3 pages and only 8% for 3 pages and more. We now see the importance for our site to position itself in the first page of results on search engines for certain strategic keywords that we will have previously determined by an analysis of our site and those of the competitors.

5 SEO tips to optimize your search engine positioning

5 SEO Tips - SEO Nerds - Toronto Seo Services

Now let’s take a look at the 5 SEO tips that help you better index your site in the search engines. Far from being a comprehensive guide (SEO is a fairly complex and evolving discipline), these 5 techniques can help you make a few small changes to your site so that it is better positioned in the engines. Do not aim the first page of results with these techniques, because SEO techniques take time to bear fruit and these techniques are only a tiny part of what is possible to do in terms of SEO. Engaging an SEO expert can be a very effective and cost-effective solution for any company that wants to position itself. Moreover, according to the firm eMarketer, marketing managers in the United States expect to spend 19.3% of their budget by SEO search engine, while this percentage should increase to 22.8% in 2011. Here are the 5 SEO techniques at the level of the structure of your website:

1. Structure your URLs correctly

Our first tip out of our 5 SEO Tips is that it is important to structure the URLs of your site so that the search engine robots index them more quickly and easily. Indeed, if you have 3 main sections in your site: Explore, Learn and Plan, it is important that the URL for each of the pages in these sub-categories is well structured in following these categories. For example, www.yourbusiness.com, its URL should be structured to reflect this categorization. A good example of a URL would be http://www.yourbusiness.com/shop/product-rentals/powerful-tools and not http://www.yourbusiness.com/powerful-tools

2. Rewrite your URLs

An error too often made in some website is to see URLs written this way: http://www.yourbusiness.com/1136_en?900_%76.html. This writing does not favor the indexing of your pages in the search engines. It’s better to write your URLs by using your page’s title or very specific and relevant keywords to the very content of your page such as: http://www.yourbusiness.com/services/plumbing/kitchen. So, we understand that this is a page about kitchen plumbing services and search engines will index your pages more easily. You can use a Mod_rewrite module to optimize the writing of your URLs easily or if you use a CMS (WordPress, Joomla, Drupal etc.), you can just look in settings/permalink to change the url of the pages from numbers/dates to page names/categories or such.

3. Add content and update your site frequently

Another easy way to improve the indexing of your pages is to update your site frequently. The more often your site is updated, the more search engines will tend to index it to a higher level. In fact, search engines value new content more than content that has not been changed in a long time, so you’ll benefit from updating your site frequently. Having a business blog is a good way to ensure you have recent and frequently updated content for indexing your site. User feedback and frequently written posts provide new content for search engines (provided you maintain your blog of course and add content!).

4. Avoid duplication of content

Another SEO technique to follow is to avoid duplicating your content. Indeed, search engines penalize sites that have duplicated content and do not yet know the difference between the original content and the duplicated content. It is therefore important to ensure that your content is not fully included elsewhere on the web or that you do not have 2 identical pages (for example, on your old domain and your new domain name). The CopyScape site can help you find duplicate content for your website.

5. Make sure you have quality links pointing to your site

A common belief about SEO is that the important thing for a website is to have the greatest number of links pointing to our site in order to be well indexed by the search engines. Know that this is wrong. The important thing is not the amount of links pointing to your site, but the quality of these links. By quality, we mean a number of factors including the age of the domain name, the credibility of the site in the search engines, its page rank, etc. In short, be sure to make links partnerships with quality sites that are credible to search engines and not simply aim for the amount of links. In short, this is only a preview of SEO techniques.

To learn more, you can search on Google for info and tips to optimize your site for search engines. On your side, are you currently investing in SEO services? If no, are you thinking of investing a portion of your marketing budget soon? Leave your comments and questions below

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How Important is a Mobile Friendly Website?https://seonerds.ca/how-important-is-a-mobile-friendly-website/?utm_source=rss&utm_medium=rss&utm_campaign=how-important-is-a-mobile-friendly-website https://seonerds.ca/how-important-is-a-mobile-friendly-website/#respond Wed, 20 Jun 2018 21:02:23 +0000 https://seonerds.ca/?p=5137 How important is a Mobile Friendly website? With the explosion of sales of smartphones and tablets in recent years, the behavior of users vis-à-vis websites has seen more and more changes. And yet, we are still far from where we need to be when it comes to mobile friendly website development… As of 2018, over […]

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How important is a Mobile Friendly website?

With the explosion of sales of smartphones and tablets in recent years, the behavior of users vis-à-vis websites has seen more and more changes. And yet, we are still far from where we need to be when it comes to mobile friendly website development… As of 2018, over 60% of traffic and sales come from mobile devices. Another statistic to keep in mind: About 60% of visitors will not come back to a site that isn’t mobile friendly.

As a professional, you must realize that your website is a major asset in your communication. To deprive oneself of the mobile traffic is to deprive oneself of 60% of the traffic on Google. From now on, it will not be enough to have a technically optimized site, with inbound links and quality content, to be well referenced. Mobile compatibility has become a criterion in its own right. Do not wait any longer, test to see if your site is mobile friendly.

Responsive design or dedicated website?

In an increasingly mobile web thanks to increased accessibility on mobile, responsive design had become almost a standard for all websites. But in just a few months, things have changed. Responsive design is still important and represents a first step towards an optimal mobile user experience. Creating a site designed only for mobile allows you to offer your users a more consistent experience and especially more fluid and qualitative. This forms a whole that has a direct impact on your conversion rate and therefore increases your number of conversions, whatever they are: online purchase, appointment requests, registrations or newsletter subscription.

Of course, the application solution is not suitable for all sectors and businesses. SEO Nerds would for example have no interest in developing one to bring the information currently available on its website. But many other sectors have a lot to gain.

Whether for an e-commerce site, a news site, a video host, a social network, a web tool and many more: having an application is essential or vital. Downloading an application is a way to retain your community, customers or prospects. A study published in June 2017 by comScore showed that 50% of the time spent by Internet users is done on a smartphone application. Combining this figure with the time spent on the mobile Internet browser, we get a total of nearly 60% of the time spent by a user on a mobile, against 34% on a computer. Still in the same study, we learn that a user spends an average of 2h20 a day on his smartphone.

But of course, doing a download campaign of your app is not the last step before conversion. It must then keep its users, especially with campaigns for reuse of the application. Applications offer the ability to remarketing even more responsively than on a computer. Of course, on this last channel, you can send an e-mail with a discount of 10% to a user who added a product to his cart but did not order. But this can take time to be done and Internet users are more and more aware about advertising by e-mail. Now, with an app, you can almost instantly send him a push notification with the same goal. For an e-commerce site, this further improves the rate of transformation.

On this image published in a study by Critéo, we realize that an application greatly increases the conversion rate of an e-commerce site compared to a standard site, regardless of the conversion tunnel stage.

Mobile friendly website design

In recent weeks, Google has increased the importance of mobile by bringing two new features for its advertising network: AdWords. The advertiser part as a user have each received an improvement. On the advertiser side, Google gives us the opportunity to more accurately analyze landing pages and especially their performance in terms of mobile optimization. This percentage score shows you whether the landing page is optimal, or if some users have not been able to access an optimized page.

Finally, as for the user making a request on mobile, it is now easier to see the sitelinks to specific pages of the website. Previously only textual, these links have almost become buttons in their own right. If these changes seem a priori minor, they prove despite all that the American giant places the mobile center of attention. SEO Nerds at the forefront of technology Anxious to offer you services adapted to your needs but also to the current standards of the web, we follow closely the evolution of the uses of Internet users. Our “Mobile Advertising” certification on Google AdWords attests to our skills. So if you are looking for a competent agency and continually seeking the best optimizations, entrust us with the management of your campaigns!

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The Advantages of Search Engine Optimizationhttps://seonerds.ca/advantages-of-search-engine-optimization/?utm_source=rss&utm_medium=rss&utm_campaign=advantages-of-search-engine-optimization https://seonerds.ca/advantages-of-search-engine-optimization/#respond Mon, 06 Jun 2016 10:12:40 +0000 http://demo.goodlayers.com/infinite/?p=1714 Want to know the advantages of search engine optimization? Here’s some of them. Were you looking to hire a Search Engine Optimization Agency?  You’re probably not sure of the advantages of search engine optimization and that’s normal if you’re new to this. We’ve put together a list of some of the reasons it is good […]

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Want to know the advantages of search engine optimization? Here’s some of them.

Were you looking to hire a Search Engine Optimization Agency?  You’re probably not sure of the advantages of search engine optimization and that’s normal if you’re new to this. We’ve put together a list of some of the reasons it is good for your business, site traffic and brand awareness. Most people will think that they can just go ahead and do SEO on their own and it will bring in great results.

Unless you’re a professional, you might end up doing more harm than good on your site if you do not use the correct practices of the newest search engine optimization standards. Leave it to people who know exactly what they are doing, it’s worth the investment. Let’s talk about some of the advantages to do so.

The five most common advantages of search engine optimization done professionally.

Here are the five most important advantages you might wanna get to know, then you can make your decision if that is something your business needs or not.

Natural referencing on your website will bring in more traffic.

As you might already know, optimizing your site for search engines (SEO) is now crucial to your site. Years ago, only websites with a very large number of competing enterprises were really needing to use search engine optimization to get ahead. Now that changed a lot, everyone actually uses SEO to be on top of their competition, even very small companies. It brings more traffic, more potential customers and therefore more sales.

Without SEO, your site will never get the visibility it needs. Without an optimized website that is fast, mobile-friendly and has the right keywords to fight the gigantic sea of competitors, you’ll probably just lay way down in the search results and noone will find you or your products. You’ll quickly realise that it is almost impossible to raise your sales numbers or visitors because you’re just not found out there.

A Search Engine Optimization agency with a strong knowledge of the field will know exactly what keywords to target, which route to take to get ahead.

Search Engine Optimization companies have the experience.

You may already know the basics of Search Engine Optimization (SEO) that you’ve read about in books, SEO blog or anywhere that the information is available, doesn’t mean that you have experience with it. You could also think you know the best practices so you’ll start testing some stuff on your site and hope for results to come, it usually is a bad idea since Google is prompt to penalize bad SEO practices and bring your ranking down along the line.

Search engine optimization companies have the experience and the knowledge necessary to make sure that doesn’t happen. Implementing strong tactics and great content to let Google know that your site is a good reference in your field and people should see it and find it easier.

Dealing with a team of professionals in SEO is gonna make sure that you’ll know everything is under control and they are there to help you answer all your questions and concerns along the way.

Search Engine Optimization professionals will bring in results.

As we mentionned before, the idea is to make sure you don’t damage your site’s online reputation, SEO Nerds like us can make sure that doesn’t happen.

Often when you run a business, you’ll try to save money wherever you can and won’t see SEO as a viable investment. That seems to happen a lot when small business owners go find the cheapest SEO services and they’re being told that it will bring in the same results as if you’d be working with a company with experience and slightly higher rates. Don’t get caught up with foreign companies who will bring you nothing but headaches and communication issues along the line. Some of us do great SEO, the advantages of search engine optimization are proven to be worth the investment.

Letting professionals handle your SEO will let you focus on what’s important like customer care.

We all want our clients to be happy in any field we work in. If you’re working hard on trying to make your SEO work for you without hiring companies to do it for you, you’re gonna end up neglecting the most important part of a business, your clients.

Companies who offer other services than just SEO can greatly help your business.

If you’ve decided to make the jump and hire a company to do your search engine optimization, you should get with a company that offers more than just SEO. You don’t want to be running back and forth between a bunch of people, one that does you website edits, the other one takes care of your social media marketing and a third one in charge of your SEO. Head on over to Digital Marketing Services to give you an idea of what we can offer.

Web agencies like us at SEO Nerds offer full-service packages which will make you save a lot of money compared to getting your services from various different companies. You’ll probably need website design, e-commerce sales platform, graphic design, inbound marketing, leads generation and so on. We can help with everything and we’re offering affordable services in all fields.

But where will I find a Search Engine Optimization company that I can trust?

Finding the right SEO agency can be a bit of work if you don’t know the difference between all of them and what they offer. Look around on their website, check if they have a strong online following on social medias, reviews can help too, if you see negative reviews on Google+, Yelp or their Facebook page, that can be a red flag. Just use your judgment.

Also do not hesitate to contact the company (Contact Us Anytime) and ask your questions, we’ve got the answer. If you have concerns about prices, what are the real advantages of search engine optimization and what kind of return on investment are you looking at, just ask. We’re always here to help and we love our clients.

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