Marketing for Canadian Contractors That Builds Revenue
Home renovation is a booming market across Canada, and the contractors who show up first in Google when homeowners search for kitchen renovations, bathroom remodels, and home additions are booking projects while competitors wait for referrals.
Free Contractors & Renovators Marketing Audit
See how to generate more leads for your contractors & renovators business.
Why Contractors & Renovators Need Aggressive Digital Marketing
Average job value for contractors & renovators: $5,000–$100,000+
A qualified renovation lead is worth $15,000–$80,000 in project value. SEO-generated leads cost $50–$150 each and convert at 2–3x the rate of directory leads.
Buyer behaviour: Homeowners research contractors heavily before requesting quotes. Before/after portfolios, reviews, and professional websites are the primary trust signals. Timeline ranges from 2 weeks to 6 months for decision.
Common Pain Points
Feast-or-famine project pipeline
No online presence beyond a Facebook page
Competing against unlicensed contractors on price
Can't demonstrate quality and professionalism online
Common Marketing Mistakes Contractors & Renovators Make
- ✗ No project portfolio on website
- ✗ Missing service-specific pages for each type of renovation
- ✗ No Google Business Profile with project photos
- ✗ Not targeting high-value keywords like 'custom home builder' or 'luxury renovation'
Recommended Marketing Channels
Search Terms Your Customers Use
Contractors & Renovators Marketing by City
Ready to Grow Your Contractors & Renovators Business?
Get a free marketing audit tailored to contractors & renovators and see exactly how to generate more leads.