Are you making any of these common SEO mistakes? They could be costing you dearly in terms of search ranking.
There are a number of poor SEO practices which can harm your website’s ranking in search engines, we call them Common SEO Mistakes. Avoid these common mistakes to protect your search engine ranking:
SEO provides a means for marketers to improve their websites’ ranking in Google’s search engine results pages, and thus achieve better visibility and higher traffic levels.
When performing SEO on your website, it is important to avoid common SEO mistakes that can damage your search ranking and reputation.
Common SEO Mistakes #1: Optimizing your site for the wrong keywords
Any successful search engine optimization campaign begins with identifying the right keywords. If you select the wrong keywords from the start, all your subsequent efforts to improve your site’s ranking will be in vain. If you choose keywords that are not searched for or that will not bring targeted traffic to your site, the top rankings will not be of any use.
There are some warning signs that your optimization efforts may be focused on the wrong keywords. These include:
- There is little to no organic visibility for the website,
- A high Bounce Rate or a low time on the page, indicates that users are not engaging with the website.
- Getting high impressions with a low click-through rate.
Common SEO Mistakes #2: Too many META Keywords, STOP THAT!
One of the biggest SEO mistakes you can make when it comes to SEO is cramming too many keywords into your meta keywords tag. This not only looks spammy to search engines, but it can also result in your site being penalized for keyword stuffing. Keep your keywords relevant and limited to a few dozen at most to avoid any negative repercussions.
In fact, the meta keywords tag is much less important than popular opinion suggests when it comes to search engine positioning. Google does not use keyword meta tags directly in its rankings.
To rank highly for those keywords, you need to naturally add them to the actual body content on your page. It is important to note that merely including keywords in your Meta tag will not guarantee a high ranking. There is no correlation between the keywords you use in your Meta tag and your search engine ranking.
SEO Mistake #3: Too many doorway pages
There is a common misconception that website owners need to create different versions of their site specifically for different search engines. Although this may sound like a good idea in theory, it is actually not practical and can actually be counterproductive.
If you employ this tactic, you will soon amass hundreds of pages, which can quickly become a cumbersome administrative task. Furthermore, just envision the amount of time you will need to spend constantly updating the pages in response to alterations that the search engines make to their algorithms.
Additionally, even though the pages are designed for different engines, they will end up being quite similar to each other. Search engines can often detect when a site has created duplicative pages and may penalize or even remove this site from their index.
Doorway pages can cause users to see multiple similar pages in their search results, where each result leads them to essentially the same destination. They can also cause users to end up on intermediate pages that aren’t as useful as the final destination.
SEO Mistake #4: Spending Too Much Time on SEO.
We lied. It’s a common mistake to spend too much time on search engine optimization.
If you’re looking for a cost-effective way to drive traffic to your site, SEO is an absolutely amazing option. You’ll need to spend some time every day learning how the search engines work and optimizing your site for them, but it’s worth it.
Remember that SEO is just a tool to help increase sales, it’s not the be-all and end-all.
So, in addition to improving your site’s ranking in search engines, you should also focus on other factors that affect your website’s success or failure, like the quality of your products and services, the quality of your content, etc.
You might have great rankings in the search engines, but if your products and services are lousy, or you’re not putting out high-quality SEO content, those high rankings aren’t going to do much good.